Zhodnocení marketingové komunikace společnosti se sportovním vybavením
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is the evaluation of selected elements of the communication mix by Decathlon customers. The bachelor thesis contains theoretical background of marketing, marketing communication and communication mix. Furthermore, the thesis contains a chapter focusing on Decathlon's current communication mix strategy. It also contains a research analysis focusing on selected elements of the company's communication mix, including graphs. The thesis concludes with suggestions and recommendations for improving Decathlon's communication mix.
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Communication mix, Decathlon, marketing, marketing mix, advertising, sales promotion, public relations, personal selling, online marketing, direct marketing, event marketing, sponsorship