Měření spokojenosti zákazníků se službami pro psy

Abstract

The aim of this bachelors thesis was to propose appropriate and feasible proposals and recommendations regarding changes in the salon and hotel for dogs Alarm Beskyd, which will lead to increase the satisfaction of existing customers and perhaps even gain new customers. Measure of satisfaction with different services and evaluated factors was assessed by written questioning, carried out using a structured questionnaire. From the results of marketing research it was clear, that customers are with the services of the salon and the hotel very satisfied and would the introduction of many new services. These findings had a major influence on the propose of appropriate recommendations that will increase customer satisfaction and strengthen the position of the salon and hotel for dogs Alarm Beskyd on the market.