Tvorba a aplikace prodejní strategie
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Běhálek, Jan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor's thesis „Creation and Application of Sales Strategy“ is creation of sales strategy which will achieve goals. First step of bachelor's thesis is analysis of internal and external environment. In this part were used PEST and SWOT analysis. The second part includes creation and implementation of sales strategy.
Description
Import 05/08/2014
Subject(s)
PEST analysis, SWOT analysis, sales strategy, strategic analysis, strategy