Public relations v podmínkách těžebních organizací

Abstract

Bachelor thesis describes public relations in two selected mining companies. The theoretical part is characterized by the concept of public relations, its features, background and history of PR. The practical part is focused on the detailed description of the mining companies, to OKD, a.s. and Severni energeticka, a.s.. In the end there is ananalys is of public relations in terms of the mining companies and the subsequent creation proposals and recommendations for the company.