Porovnání konkurence ve výrobě oken

Abstract

This bachelor´s work is based on comparison in competition of the manufacture of windows, with a focus on plastic windows. This type of window was chosen after consultation with a company that operates in the sector and one of whose branch offices is located in Ostrava. Goal of this study is to compare the competition in the industry of plastic windows using a technique SPACE, at which processing is also used competition analysis. The result is the determination of the position of firms in the industry. The second part is focused on surveying of attitudes and opinions of people in the industry, especially for the windows, through a questionnaire survey in which respondents were approached from Ostrava and its vicinity. During creating the questions in the questionnaire was used the method of brainstorming and before the interview was piloted.