Tvorba koncepce společenské odpovědnosti ve vybrané organizaci

Abstract

The topic of this thesis is Corporate Social Responsibility in the selected organisation. The aim of this thesis is to describe the selected company and analyse the current situation of social responsibility. This thesis is divided into two main parts, namely theoretical part and practical part. The first part contains theoretical base of the corporate social responsibility that is also the background for the next part of this thesis. The second, so called pratical, part of this thesis is dedicated to the characterisation of the chosen organisation, to the description and also to the analysis of the corporate social activities, which are already practised by the company. Suggestions and recommendations, which should improve the social responsibility of the company and provide some competitive advantage, concluded on the base of all information.