Marketingová koncepce Katedry tělesné výchovy a sportu VŠB-TU Ostrava

Abstract

The thesis is focused on the marketing concept of the Department of Physical Education and Sport VSB-TUO. It includes an analysis of the current and past state of the department and proposal of the marketing concept. The theoretical part is defined by keywords, mainly of the marketing field, which includes deeper explanation of concepts related to the topic. The next part includes an analysis of current and past state of the department. To ensure external and internal information I used the method of dialogue and questionnaire, all this was accompanied by an analysis of training courses and analysis of Sportovníkurzy.vsb.cz web sites attendance. In the following part the concept of marketing communicaton and it’s application to the practice is proposed. This part also deals with the control and feedback. In the final part the results of the work are summarized and the process of concept introducing is chosen.