Strategie podniku

Abstract

The company strategy. The aim of the work was drawn up on the basis of the analysis of the business environment and the analysis of the company to provide the corporate strategy for the novice to the company Hotel U Lyžařky spol. s r.o., which focuses on the provision of accommodation services accommodation and guest activities in these facilities. The work contains the definition of the strategy and strategic management. In the work are defined methods, techniques and analyses used to create strategies that are then applied. The work gives a comprehensive picture of the manner of determining the strategy for a particular company and the determination of appropriate strategies.