Zhodnocení využití internetu v marketingu společnosti Ridera Bohemia a.s.

Abstract

The thesis „Evaluation of the Use of Internet Marketing for the Company, Ridera Bohemia a.s.“ is an introduction to the issues of internet marketing and its use in improving attendance and competitiveness of e-shop Ridepal.ridera.eu. The aim of the thesis is to propose measures in the chosen areas of internet marketing that will increase awareness of the project and the rate of sales of offered products. The theoretical part is devoted to the most relevant methods of marketing advertising on the Internet: SEO optimization, PPC campaigns, social networks, e-mail marketing, etc. In the practical part are of the applied knowledge in the field of publicity on the Internet on already running e-shop.