Užívateľské testovanie produktu startupu

Abstract

The aim of this bachelor's thesis is to determine the user-friendliness of the software application of the startup storePredictor. In the theoretical part, the theoretical basis of the product, the new product development process and the characteristics of the storePredictor startup are discussed. In the practical part was used the user experience testing method, which enabled direct observation of users while working with the application. After analyzing the data, it was found that the application contains various flaws, from serious to small details. Based on analysis and comments made by researched respondents, improvements were suggested, including the addition of new features and information. These recommendations were provided to the startup representatives for consideration and possible implementation.