ELPOD: Nástroj pro analýzu výsledků vyhledávání na webu

Abstract

This thesis describes the development of an application that is used for monitoring positions in search engines and discusses not only the natural search, but also paid campaigns. The first part describes the general theory. What is search engine optimization, how search engines work, evaluate websites and compile search results. The next part describes several existing applications that solving this issue with regard to the functionality and limitations of unpaid versions. The next part describes the development of applications and achieved results. Finally, the application is compared with existing systems and describes the options for enhancement.