Průzkum aktivit lázeňského charakteru v lázních Luhačovice

Abstract

This work has the main objective to characterize and evaluate the nature of activities at the spa resort Luhačovice in the world of global competition and try to give recommendations for development. The first part focuses on the terminology of the tourism literature as well as a SWOT analysis, which is later applied to the bath Luhacovice. Other sections deal with the description of the spa Luhacovice, processing and evaluation of structured interviews with managers of hotels and stating recommendations for development.