Analýza spotřebitelského chování na trhu pánské společenské módy

Abstract

The thesis deals with consumer behaviour analysis on the men´s formal fashion Market. In the theoretical part are the starting points of consumer behaviour and characteristics of the men´s social fashion market. The next part is practical in which will focus on the data collection methodology and the analysis of consumer behaviour on the men´s social fashion market. Subsequently recommendations are proposed for the entire men´s social fahion market.