Návrh na uvedení nového zařízení na gastronomický trh

Abstract

The graduation thesis named „New Equipment Proposal at Implementation on Gastronomic Market“ was written by Bc. Barbora Pěntáková.

The target of the graduation thesis was to make real proposal floatation new gastronomic equipment. This Propsal was to target on marketing mix for new equipment. The propsal ensued on analyse present situation on gastronomic market. For analyse was to use marketing research.

Theoretical part is dedicated to description of gastronomic market in Ostrava, services, marketing mix services and development of new service. Practical part include marketing research and suggestions and recommendation.