Plán prodeje

Abstract

The bachelor thesis is divided into the three parts. Firstly, the work deals with planning and characteristics of sales planning in a broader context, focusing on defining the guidelines of the annual and monthly business plans. The next chapter deals with the exploration of the current state of solutions with a focus on the analysis of the sales plan links to other corporate plans, particularly their mutual connection and dependence. The third part is focused on the aim and assesses the possibility of using the marketing mix to create the sales plan. This part includes a summary of findings, their views on these issues, and the impact of the solution. In the end there is an assessment of the problem.