Analýza nákupního chování na trhu potravin

Abstract

This bachelor thesis focuses on the Analysis of Shopping Behaviour on the Food Market. The main goal of this bachelor thesis is to find out and describe the behavior of customers when buying food. The aim of the research is to analyze the shopping behavior in the food market. One of the secondary goals was to specify the factors that influence shopping behavior. The main source of information were the primary data obtained by questionnaire survey. On the basis of the research results, the suggestions and recommendations were determined which might serve as inspiration for the food retailers and thus contribute to higher customer satisfaciton.