Měření spokojenosti uživatelů se stránkou vysoké školy na sociální síti
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Authors
Viatr, Tomáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of this bachelor’s thesis was user satisfaction measurement with university fan page on social network. Specifically it was Faculty of Economics VSB – TUO and its profile on Facebook. The satisfaction was measured using marketing research. Identified satisfaction was quite high. Based on the analysis suggestions and recommendations, how to increase the level of satisfaction, were introduced.
Description
Import 05/08/2014
Subject(s)
Facebook, marketing, marketing research, Satisfaction, Satisfaction Measurement, social networks