Návrh podnikatelského plánu založení malého podniku

Abstract

The bachelor thesis deals with the proposal of a business plan for the establishment of a small flower shop called Lily’s Flowers Ltd. The aim of the thesis is to create a business plan, evaluate its feasibility and assess the business environment in which the new company would operate. The theoretical part defines the basic concepts related to entrepreneurship, business planning, marketing and financial planning, market analysis and risk management. It also includes analytical methods used in the preparation of a business plan, such as SWOT analysis, PEST analysis and Porter’s Five Forces model. The practical part focuses on the development of a specific business plan for the flower shop. It contains a description of the company, market and competition analysis, marketing plan, financial plan including projected financial statements and risk assessment. Based on the performed analyses and financial calculations, it was found that the business idea is feasible under the given conditions and has the potential for long-term operation on the market.