Analýza postojů spotřebitelů k problematice využití elektrických automobilů

Abstract

This thesis deals with the attitudes of consumers towards the issue of electric cars. The theoretical part is devoted to consumer behavior and attitudes. The practical part is focused on obtaining information from the residents of Moravskoslezský region over 18 years, through personal interview. The acquired data are processed and analyzed on the basis of classification of first and second degree. Based on this analysis are processed proposals and recommendations to achieve greater awareness among the general public about this issue, more positive attitudes and of course higher sales and use of electric vehicles.