Analýza turistického potenciálu Zlínského kraje

Abstract

The theme of the thesis is "Analysis of the tourist potential of the Region." Bachelor thesis contains theoretical and practical part and is divided into six chapters. The first chapter deals with the introduction of this thesis. The second section describes the methodology of processing and the objective of work. The third chapter contains theoretical solutions of tourism where you can find the definition of tourism and its forms and types. The fourth chapter describes the area of Zlin region and the work is further focused on the description of the individual districts of Zlin region - Kroměříž, Zlín, Uherské Hradiště and Vsetín. In the fifth chapter the analysis of the research results, which are obtained through a questionnaire and SWOT analysis, is done. This chapter also contains suggestions and recommendations for improving the potential of the Region. A final chapter contains a summary of the work.