Návrh reklamní strategie pro daný podnik

Abstract

The subject of this diploma thesis is the design of advertising strategy of BeWooden s.r.o., which deals with the production of wood products. This company and its advertising activities are presented in this work. The diploma thesis is divided into two main parts. The first part is theoretical and deals with explaining the issues of communication mix and marketing communication. The second part is practical. This section discusses the analysis of existing advertising activities and their budgets. The practical part also includes a proposal for a new advertising strategy along with budgets. In the end of the thesis, recommendations are made to improve the company´s advertising strategy.