Evaluation of Financial Condition of a Given Company

Abstract

The main goal of this bachelor thesis is to analyze and measure the financial condition of a Chinese social media company called Weibo. In this thesis, we will mainly analyze the financial ratio of Weibo through the financial data in Weibo's financial statements from 2014 to 2018, and evaluate the financial condition of Weibo through various financial indicators. In the theoretical part of thesis, we introduced several financial analysis methodologies that will be used in this thesis. In the financial analysis of Weibo, we use a variety of financial analysis methods to evaluate the financial condition of Weibo, including common-size analysis and financial ratio analysis. Next, we will perform a pyramid decomposition of the comprehensive financial indicators of Weibo, and explore the impact of each component ratio on the comprehensive ratio through influence quantification analysis. Finally, we summarize the financial performance of Weibo from 2014 to 2018 through the above financial analysis, and put forward reasonable suggestions for improving the situation reflected in the data obtained from the above analysis.