Návrh reklamní strategie pro vybranou společnost

Abstract

In my Bachelor thesis I am going to focus on the advertising strategy of a particular company. The Bachelor thesis is going to be divided into five parts. The first part describes the advertising strategy theory focusing on describing basic terminology and means of advertising. Another part describes the chosen company in general. The practical part follows by researching the means of advertising of the company with a proposal of a new strategy. In the end of the thesis there are going to be suggested my suggestions.