Návrh marketingové komunikace pro základní školu

Abstract

The aim of my diploma thesis is marketing communication design of the elementary school J. A. Komenského. The main goal is propose to the school asimilation marketing tools to target groups. In the first part, there is described the elementary school, which is as mentioned above. In the sekond pracical part, there are described methods of marketing research and the results of this research. In the last part, there are created marketing communication design.