Konkurenční pozice firmy v dřevovýrobě

Abstract

This thesis is pursuing assessment of the competitive position of the woodworks firm. This paper uses analysis such as PEST, Porter’s five forces, Portfolio analysis, Impact matrix, financial analysis and more. The company is compared with competiton, based on assessment of the competitive position of the firm. As a result thesis proposes measures, which should be leading to improve competitive position of the analysed firm.

Description

Subject(s)

competition, PEST, financial analysis, SPACE, SWOT

Citation