Analýza marketingové komunikace fakulty
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This bachelor thesis aims to analyze the methods of marketing communication of the Faculty of Economics VSB - Technical University of Ostrava. The purpose is to examine the faculty's communication strategy and the application of specific marketing tools. The thesis is based on a questionnaire survey which has been filled out by 177 students of the Faculty of Economics. On the basis of the research, initiatives were proposed to make the faculty's marketing communication more efficient.
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Marketing communication, communication strategy of faculty, Faculty of Economics, VSB - Technical University of Ostrava, social networking services