Incentívna turistika v Západných Tatrách

Abstract

Abstract Theme: Incentive tourism in Western Tatra Author of the bachelor thesis: Peter Bistar In my thesis I focus on incentive tourism, my goal was to analyse the Western Tatras - Roháče and create incentive program for winter residence. Thesis is divided into three main parts. In the individuals parts I writing about incentive tourism. I investigate which forms of incentive tourism can be implemented in the region. The first section contains theoretical resources. At the begining there is characteristics of tourism, then marketing of services, which referring to the operator and travel agent. The theoretical part is completed by incentive tourism. The second part is analytical, there is the SWOT analysis of the region as a tourism destination for incentive tourism. It provides information about the strengths, weaknesses, but also opportunities and threats for this area. This part also includes information about region such as: services, atractivities and posibilities of leisure time. The third part is named as own recommendations, I am presenting here a program which I created for winter incentive residence in the Western Tatras - Roháče. A detailed itinerary of the program is also accompanied by a real calculation of the cost of the stay.