Specifikace managementu vybraného hokejového klubu

Abstract

The objective of this bachelor thesis is to specify management of hockey club Frydek – Mistek. To fulfill the objective, SWOT analysis, questionnaire survey and interview with club’s employee are performed and other necessary internal information is obtained. The work examines the problems faced by the selected club. SWOT analysis is used to describe club’s strengths, weaknesses, opportunities and threats. Questionnaire survey, used in thesis, helps to inspect club’s background and determine level of satisfaction with club’s facilities, management and the financial evaluation of its members. Next research method is interview with club’s sports manager, in which the forms of sponsorship, advertisements, the personal level and the problems of contemporary sport are mentioned. The work also includes basic information about the club and its members, public activities and its financial resources. Based on the research and all the information found, the topics were summarized and recommendations were provided for the better functioning of the Frýdek-Místek hockey club.