Interaktivní výuka fotbalu ifootball123

Abstract

For my diploma thesis I have chosen the theme Interactive Lessons of Football ifootball123. The main aim of my diploma work is to analyze management association of ifootball123 and its potencial and possibilities at the current e-business market. Football is considered as a phenomenon of 21st century and together with more new growing enviroment which represents much bigger options in technology business. Technology in a form of internet has set new rules in the field of business. Distances between the seller and the buyer are shorter, the communication os faster and companies can save the part of their costs. This fact helps to claim better economics results for smaller companies and firms, which would have been otherwise not been able to get new customers out of their point of sale, region or border. This whole work is diveded into a two parts and it’s a practial and theoretical part. Theoretical part captures concepts of football, internet marketing, e-business enviroment and internet commercials, enviroment of marketing mix, analysis of micro and macro company. In the practical part is being solved one single association of ifootball123, its history, charasteristics, and economic analysis of economic applications. There were examined the various elements of the marketing mix and analysis of internal and external business enviroment. Based on the research I have defined the benefits and the provisons of the associaton and suggested appropriate recommendation.