Zhodnocení obchodní strategie cílené na nový zákaznický segment
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this diploma thesis is the evaluate of a business strategy targeted on a new customer segment. The theoretical part describes basic concepts, approaches to strategy formation and methods used for the evaluation of business strategy. The practical part is devoted to the application of methods for evaluate the business strategy of a particular company. At the end of the thesis, specific recommendations and suggestions for a successful implementation of the business strategy are provided.
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Import 23/08/2017
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Strategies, strategic goals, business strategy, intersectoral analysis, financial analysis, BCG matrix, life cycle, price sensitivity test, product, marketing, promotion.