Analýza chování spotřebitele v supermarketu
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Authors
Kijonková, Dominika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is analysis of consumer behaviour in the supermarket and recommendantions for improvements. The analysis is based on collection customer receipts of the Albert supermarket. Sample was created by random choice. The practical part contains statistical analysis of customer purchases preferences and frequencies, followed by author‘s recommendations for improvements.
Description
Import 22/07/2015
Subject(s)
consumer behaviour, types of customers, purchasing decision-making process, Albert company, supermarket