Strategická analýza vybrané obchodní společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis deals with strategic analysis of Elektro MAR, a.s. The theoretical part explains the basic concepts related to strategic analysis. Furthermore, the tools and methods that are used for strategic analysis of the company are introduced and described. Specifically, it is a financial analysis and VRIO and IFE analyzes that will examine the internal environment of the company. PEST analysis, Porter's analysis of five competitive forces and EFE method are used to analyze the external environment of the company. Summary analysis, summarizing all the findings will be SWOT analysis. Based on the performed analyzes are formulated suggestions and recommendations for the surveyed company.
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Strategy, Strategic analysis, Financial analysis, VRIO analysis, IFE matrix, EFE matrix, PEST analysis, Porters five forces model, SWOT analysis