Mezigenerační srovnání postojů spotřebitelů k původu potravin ve vybraných zemích

Abstract

The main goal of this thesis is to understand the attitude of consumers to the origin of food products between generations X, Y and Z in the Czech Republic, Russia and China. One of the non-final goals of this work is to investigate why consumers can avoid food products from some countries, as well as to measure the level of ethnocentrism among three generations of these three countries. To conduct this study, a quantitative method of electronic survey was used, which helped to conduct the survey simultaneously in three countries. The results of the study show that Czech and Russian consumers are very similar in many respects, while Chinese consumers are very different from them.