Vliv skryté a podprahové reklamy u konečného spotřebitele

Abstract

I focus in my thesis on the effects of covert and subliminal advertising to the final consumer. First I examine to theoretical bases at all. Then I turn to prohibitions on advertising. In prohibitions I switch to two main prohibitions, which I mainly devoted to work. I define problems in hidden and subliminal advertising to set goals in my research. I perform the experiment on the respondents in my research to hidden and subliminal advertising. At the end of thesis I compare the results of my work with the results of other similar works.