Analýza marketingové komunikace sportovního klubu

Abstract

As the topic of my thesis I have decided to the topic concerning marketing communications analysis of the sports club, concretely Ostrava’s Hockey - ball club, Tj Sokol Poruba. The goal of thesis was to evaluate current clubs publicity and make an attempt to improve its advertising in the way that more people will be familiar with this sport discipline and sports club. Another aim was to improve draft of new members and attract more spectators to the matches. To achieve necessary information I have chosen marketing research- more precisely, questioning. The thesis concerns of five main parts. First part concentrates on characteristic of sports club and its marketing setting. In the other part I have compiled theoretic issues, relating to its problematic. In the methodology is determined a procedure how analysis and date evaluation will be proceeded. Final part is dedicated to suggestions and recommendations for the improvement of the clubs publicity that emerged from the research.