Hodnocení možnosti sportovního vyžití obyvatel Frýdku-Místku
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor thesis is focused on the evaluation of satisfaction of the inhabitants of Frýdek-Místek with sporting activities. As research methods to determine this fact, the SWOT analysis, the interview and the questionnaire were used. From the results found by the research methods it can be said that despite the minor deficiencies, the inhabitants of the town Frýdek-Místek are mostly satisfied with the sporting enjoyment.
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sport, management, sport management, marketing, marketing mix, Frydek-Mistek