Návrh internetové marketingové komunikace společnosti na trhu alkoholických nápojů

Abstract

This thesis focuses on internet marketing communication of Víno & Destiláty. The aim of the thesis was to create a proposal for internet marketing communication for the company in the alcohol market. The analysis was conducted through questionnaire survey, observation and analysis of visitor data from the company's Web and Facebook page. Due to the analysis, shortcomings were found especially in the area of Facebook and Facebook. Suggestions and recommendations are primarily about adding and removing certain elements of the website and editing the content the company publishes on corporate Facebook page. The suggestions and recommendations came mainly from the research carried out and the interconnection parts.