Analýza návštěvnosti studentských internetových stránek

Abstract

The aim of this thesis is to deal with the web analysis of the students’ website Marketingostrava.cz. In the first part the author focuses on the page from perspective of macro and micro environment and introduces theoretical possibilities of the analysis of attendance in broader perspective of the Internet marketing. Research is performed in the second part where the observation method is used. Tools, which are used in the research, are Google Analytics and Facebook Insights. In the final part there are recommendations which are based on the previously mentioned enquiries. The suggestions refer mainly to the content of the website but also to some technical questions and staff resources.