Sledování pozic komerčních projektů ve vyhledávačích

Abstract

This thesis deals with the monitoring positions in search engines for selected keywords and monitoring both it's own and competitor sites. The main goal of this work is to design and implement a tool, that will periodically download and update informations about positions. The theoretical part is devoted to placement of websites in search engines results and it also describes the currently available solutions, their advantages and disadvantages. The practical part is devoted to data and functional analysis, design of implementation and a custom implementation of the tool using cross-platform Java programming language intended for the logical part of the tool, the MySQL database system for the data part and a presentation part implemented into existing solution in PHP language and application framework Nette using dynamic javascript technologies AJAX and jQuery.