Vliv podnikatelského prostředí na podnikání v oblasti výroby strojírenského produktu

Abstract

Thesis is focused on influence of business environment on the company and evaluation of potentials in Vítkovice Cylinders, a.s. in relation to its environment. The thesis is divided to three main parts, theoretical, analytical and synthesis part. Theoretical part is focused on define of concets like the company and environment, further on the description of analytical and diagnostical methods used during detection company potentials. In analytical part is attention paid to the analysis of company environment in the planes of macroenvironment, mesoenvironment and microenvironment, for which was used PEST analysis, Porter analysis of competitive forces, financial analysis and diagnostical method GM trend. In systethical part is attention paid to the analyzed facts and from them synthesized proposals of actions.