Analýza marketingového mixu fitness centra
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of this Bachelor thesis was to analyze the current marketing mix of the company fitness centre Eliot located in Hlučín and suggest better efficiency. The theoretical part explores the main concepts related to marketing mix and services. The application section is about analyzis based on questionnaire survey and following interpretation. In conclusion part are suggestions nad recommendations that might help fitness centre to improve their services.
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Fitness centre, Marketing, Marketing mix, Service, Analysis, Questionnaire survey