Zhodnocení konkurenceschopnosti podniku působícího na trhu informačních technologií
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of thesis is to evaluate the competitiveness of the company operating in the information technology market and to suggest how it could improve its position. Company competitiveness is evaluated through financial analysis, PEST analysis, Porter's analysis of five competitive forces, analysis of enterprise innovation management and SWOT analysis. Specific recommendations for increasing the competitiveness of the company are proposed based on these analyses.
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competitiveness, competition, competitive advantage, large enterprise, financial analysis, PEST analysis, Porter's analysis of five competitive forces, analysis of enterprise innovation management, SWOT analysis