Analýza marketingového mixu volnočasového střediska
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The aim of the bachelor's thesis is to describe the current marketing mix of the Kravaře Leisure Center and based on marketing research, to submit proposals and recommendations for its streamlining, which can lead to increased satisfaction of current customers and the acquisition of new customers.
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marketing mix analysis, marketing mix, marketing research, funded organization, marketing services