Analýza chování uživatelů na sociálních sítích

Abstract

This thesis is focused on Czech user behavior in an online social network environment which is compared with current development of world trends and then estimated for the future. The practical part includes a research in the form of an online questionnaire which proves that Czech users are aware of risks linked with internet use even though they are willing to share a large amount of private information at the cost of convenience. Collected data are evaluated from the view of internet marketing and also from the view of social networks developers.