Marketingová komunikace Fakulty materiálově-technologické vůči průmyslovým podnikům

Abstract

The aim of this thesis is the analysis of marketing communication tools of the Faculty of Materials Science and Technology, VŠB – Technical University of Ostrava. The topics of marketing communication and marketing mix are theoretically elaborated in this thesis. The process of marketing research and the principle of SWOT analysis are also described here. Marketing research and analysis of marketing communication tools are performed in the practical part, which are finally summarized in the SWOT analysis. In the last part, recommendations are proposed that should help to better manage marketing communication.