Turistický potenciál lázní Leopoldov

Abstract

A subject of this thesis is Leopoldov spa tourism potential. The main aim of this thesis is how to evaluate the potential and finding out the deficiencies. After the finding out all of deficiencies follow recommendations how to get greater tourism potential. The work is divided into two parts. The first part is theoretical, the second part is practical. In the theoretical part is characterized district Uherské Hradiště, Chřiby area, definition of tourism, spas, wellness and tourism potential. The practical part deals with Leopoldov baths, spas, online promotion and questionnaire. The conclusions and recommendations are contained in the end of this thesis.