Vliv YouTuberů na chování studentů

Abstract

The topic of this diploma thesis is „The Influence of YouTubers on Student Behaviour“. The aim of this thesis is analysing the influence YouTubers have on their fans‘ behaviour and also the explanation of how the YouTubers handle this influence. The method used for this research is called qualitative method of a semi-structured interviews, which were taken with fans of YouTubers aged between 13 and 25 years and with Czech YouTubers. Characteristics of the YouTube market and theoretical basis of communication on social media are described in the theoretical part. The practical part is devoted to methodology of data collection and analysis of research results. The last part of this thesis consists of the comparison of YouTubers’ and fans’ answers and limitations and further suggestions based on this research.