Analýza konkurenceschopnosti vybratného podniku

Abstract

The topic of this bachelor’s thesis is a strategic Analysis of the company’s competitiveness LICHNA TRADE CZ, s.r.o., an engineering-manufacturing company. The aim of this bachelor’s thesis is to evaluate all available information based on the competitiveness analysis and then formulate proposals and recommendations that would help to maintain or strengthen the competitive potential. In the first theoretical part, the thesis is focused on definitions of essential terms related to competitiveness and competition in entrepreneurship. It also describes selected analytical methods applied to the company. In the practical part are given introductory information and next the analytical methods evaluating the competitiveness are applied to the company. From the results of the methods appropriate proposals and recommendations are derived, which may be helpful in improving company’s competitiveness.