Podnikatelský plán na zřízení e-shopu

Abstract

The topic of the diploma thesis is a business plan, specifically the business plan for establishing an on-line shop. The purpose of the business plan is to obtain a loan for establishing of a new business. The diploma thesis includes a theoretical part and a practical part. The first part describes the theoretical basis for the practical part. In the practical part, the business plan itself is developed. Using Porter's analysis, SWOT analysis and marketing mix, an analysis of the internal and external environment is performed. In the end, there is an evaluation of analyzes, evaluation of the feasibility of the business plan and recommendations.