Výběr vhodné právní formy marketingové agentury

Abstract

The aim of this thesis is the selection of a suitable legal form for marketing agency. The first chapter is an introduction. In the second chapter is the initial conception of the future company. Here we find the vision, mission, goals, client profile, competitive analysis, SWOT analysis and services. The third chapter is an analysis of various legal forms of companies,which were examined characteristics of those forms and thenevaluated their advantages and disadvantages. The fourth chapter contains a comprehensive business planmarketing agency, which is composed of company philosophy, the determination of shareholders, names, logos, communication channels, products and services, pricing strategies and financial analysis. The fifth and last chapter is the conclusion.